Mailing. Draught Horse Press just completed a fairly ambitious mailing of 2100 pieces. Fifteen hundred of them went to Every Thought Captive subscribers; they will receive a DHP catalog and a Basement Tapes sampler (75 minutes of excerpts from the first ten Basement Tapes). Six hundred other people will receive the catalog, a sampler, a copy of ETC, a cover letter describing the work of the Study Center, and a postcard (already stickered with their address) which they can return for a free ETC subscription.
It took a lot longer than I expected. Part of it was simply the time it takes to stuff those 2100 envelopes with the appropriate contents. Part of it was addressing, bundling, sacking, and transporting 800 pounds of mail. Part of it was lack of diligence on my part.
The reason it got done at all was that it was a true family effort. A large part of our reason for starting this particular business was that it is work that can involve the entire household. It was awkward at times for me to figure out how to turn over parts of the work to others, rather than do it all myself. But it got figured out, everybody pitched in, and we’ll have a much better idea of how to manage such a job next time.