First we dropped our prices. Then we added an inexpensive shipping option, USPS Media Mail. Today we’ve decided to stop shipping via UPS; all online orders will ship via USPS Media Mail, with Priority Mail an option for phoned-in orders. In the near future we will be stop charging credit cards ourselves, instead asking our online customers to pay via Google Checkout and our phone and mail customers to pay in advance with a check or money order.
I was going to write a more detailed post explaining the reasons for these latest changes, but as I thought about it I decided that it would be more helpful to write a series of posts about our experiences with the store and how they have shaped our thinking about doing business. Look for that series to begin soon.
Comments and suggestions about how we do business are always welcome.