Heavy traffic on the internet

This graph, taken from a Wall Street Journal article on net neutrality, is an eye-popping illustration of how internet traffic has increased over the past eight years. Even before 2008 the growth was dramatic. But 4x in 2008? I assume this is the effect of YouTube and other video sites.

https://i0.wp.com/s.wsj.net/public/resources/images/P1-AN986A_DUMBP_NS_20081214191225.gif

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