I’m a strong believer that anyone who has a business card (or ought to) should also have a website, for exactly the same reason: so people who are interested in your services can easily put their hands on vital information about you. Of course websites can be much more elaborate than a business card, and I think that potential often lures a business into creating something way more elaborate (and confusing) than is necessary.

Most professionally created band websites I visit seem to have required huge amounts of time and effort, which may have lined the pockets of a web designer but did little to make more information about the band available. Just to make a point years ago, I created a one-page website for our fledging band, which was not at all fancy but provided every bit of information about us that might interest a fan or promoter—easy enough, since at that point there wasn’t much to say. A couple of years later I went back and elaborated the site, with separate pages for our schedule, song downloads, photos, CD ordering, contact information, and so on. Seven pages, each one very simple. There was very little work involved, but mostly because I already knew how to build a website.

If I had it to do over again, I would not build a custom website, but instead use one of the free web services available to bands. Until this weekend I was vaguely aware that such things were available, but had never checked into them. Then as I was struggling to add a Facebook page for the Ridgewood Boys, I stumbled across ReverbNation, which not only lets bands set up a free website but also has a way to integrate it with a Facebook page.

What’s the advantage to a band of a ReverbNation page? It provides easy ways to keep a calendar of performances up to date, to add songs for people to play or download, to post photos and YouTube videos and biographical infomation, and to build a mailing list of fans. This is just about everything a band might want their website to do, and it is free. You can look at our own page here; I spent no more than a couple of hours to put it together.

This is not a recommendation of ReverbNation over similar websites, since I know nothing about the others. But I do recommend that bands without a website  use one of these free services to get their information online; people in search of information about musicians turn to the internet first these days, and it is now very easy to put everything they might want to know about you at their fingertips.


One thought on “ReverbNation

  1. I stumbled on ReverbNation last week, too, through a friend’s link to another band. I’m working on putting a page together to integrate with our Facebook page as well.

    Fortunately, Cody used a great and inexpensive WordPress option to build our band site himself and we’re happy with it, but the ability to sync RN with our Facebook page is a wonderful plus.

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